The Rise of Sportswashing
In December 2022, the world watched arguably the greatest football match of all time as Argentina defeated France to win the FIFA World Cup in Qatar. However, behind this eternal classic lie human rights issues, allegations of worker exploitation, horrendous treatment of LGBTQ+ citizens, and a complete lack of political freedom. The term sportswashing entered the public eye, as Qatar, and many other nations, attempt to use sport to improve its global perception. Sportswashing examples are easy to find in a contemporary society, but the term has deep historical roots. Aimed to improve public perception and distract from ongoing societal issues, sportswashing has been used for decades. One of the earliest examples occurred during the 1936 Berlin Olympics, as Adolf Hitler used the event as a political platform to push forward the Nazi ideology. Nazi Germany aimed to present itself as a peaceful, friendly nation, completely disregarding the party’s oppression of many ethnic and social ...